The first step in the BrandBucket of the logo design process is called the design brief. For Instant, It is important to learn where the logo will be used, on what scale and in what capacity. A logo that will be used on a billboard might contain more detail than a logo that will be used on letterhead and business cards.We make sure that your logo reflects and attract the correct demographic.
We believe with all our soul power that a logo must begin with a human hand (or at least an artistically inclined living creature of some sort) With research prepared, this stage is filled with free-flowing creativity running at its highest frequency. Taking all of our preemptive research into consideration, we are able to explore and develop as many possibilities as we feel necessary.
Once sufficient time has been spent on research and sketching, the draft production process begins. Bringing it to life implementation is usually executed using Adobe Illustrator, a vector-based drawing program. At this point, the most successful ideas developed during the sketching phase will be recreated on the computer. Depending on the design package selected, we offer initial concepts in groups of 3, 5 and 10.Or in other words: bronze, silver, and gold. Each of the concepts is developed to highlight varied potential directions for the project.
Clients provided us with feedback, noting changes in the direction that they had hoped to see made. This back and forth process played out through rounds of revisions, eventually narrowing our selection to specify our focus and find the best possible representation of the targeted sentiment.Although successful logos appear to be very simple visually, the process of creating a logo is quite the opposite. Designing a logo is a time-consuming project with many different phases of development required to produce a powerful final product. It is a collaborative process during which communication between the designer and the client is imperative.
Although successful logos appear to be very simple visually, the process of creating a logo is quite the opposite. Designing a logo is a time-consuming project with many different phases of development required to produce a powerful final product. It is a collaborative process during which communication between the designer and the client is imperative. The investment is worth it, however – when the process is executed successfully, the resulting logo becomes a valuable asset for the company’s marketing efforts.
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